LIFE IN PLASTIC

plastic handbag

What are you waiting for? Go get one!

Plastic bags are all the rage right now to round out streetstyle looks, and the must-have accessory for 2018. From the structured design from Céline to basic shopping bags, we might well ask ourselves what happened to the Birkin by Hermès, the 2.55 by Chanel, the Lady D by Dior? The answer is that they also have their plastic model version!

These iconic bags have not vanished, do not worry, but it really looks like plastic bags have become the new it-bags du jour.

A very playful trend that follows in the footsteps of the Arena bag from Balenciaga, a style clearly inspired by Ikea’s Frakta bag  shortly after the house launched its XXL shopper, that looks like the classic bag our grandma would use to go grocery shopping. Something new? Not really, as Marc Jacobs for Louis Vuitton had already offered the checkered nylon shopping bag for SS 2007.

The classic “bag” concept changed radically when Raf Simons (the Antwerp visionary designer,  now at the helm of Calvin Klein) sent down the runway for  Jil Sander’s SS 2011 collection a shopping bag. Crafted in orange plastic, it cost under 150 dollars and the whole fashion system fell for it. The designer overturned the idea that to buy an it-bag you have to break the bag,  that it has to be leather and has to come in a classic style. His vision paved the way for other “anti-bags”, and instantly became the cool it-bag of the moment.

plastic handbag

If you like the trendy effect of plastic bags, check our new By NB “Candy in plastic”. We are sure you will love it as much as we do!!

SHOP